Triumph Motorcycles | New Bonneville | Factory Launch

As the most important product launch in Triumph Motorcycles recent history a small number of influential global media representatives were invited to the Hinckley factory to get an advanced preview of the new product line-up. Although still under embargo, the attendees received a full brief on the new range from the heads of design, engineering and marketing teams; as well as an exclusive preview of the pre-production motorcycles.

Client: Triumph Motorcycles
Agency: WRG
LIVELee role: Project management, design and production