Triumph Motorcycles | New Bonneville PR & Press Launch

A series of activities staged over 2 days at the newly opening Bike Shed Motorcycle Club in London Shoreditch. The new Bonneville launch was the most important product launch in Triumph recent history and saw the reveal of a completely new line-up of this iconic motorcycle. Global lifestyle and motorcycle press were invited to hear from the brands senior managers and see the entire range close up in a series of presentations. The programme culminated in a PR event that saw Influencers, bloggers press and celebrities celebrate the one of Britains greatest brands.

Client: Triumph Motorcycles
Agency: WRG
LIVELee role: Project management, design and production